Browology
A Wix Studio redesign for Browology Waxing Studio, a Nashville hair-removal and brow studio, combining UX improvements with technical SEO that moved the business's Google visibility from approximately #24 to #3.
Visit the live Browology website
- Industry
- Beauty & Personal Care Services
- Project type
- Web Design
- Platform
- Wix Studio
- Role
- Website redesign with UX improvements and technical SEO.
Project overview
Browology Waxing Studio is a South Nashville hair-removal and brow studio led by owner Lane Williams alongside her team, Kristina Hoertner and Mary Watson, built around an inclusive, judgment-free experience — gender and body inclusive waxing, laser hair reduction, and natural brow and lash styling.
The redesign paired a clearer, more welcoming site structure with technical SEO work, moving the business from roughly #24 to #3 in Google visibility.
My contribution
I redesigned the website end to end — structure, service pages, FAQ and policy content, and booking integration — alongside the technical SEO work that moved the business's Google visibility from roughly #24 to #3.
Results
During its active reporting period—from the August 2024 launch through April 8, 2026—Browology attracted 8,936 sessions from 5,735 unique visitors and generated 17,296 pageviews. Visitors spent an average of 2 minutes 22 seconds on the site across the measured period.
Alongside the website redesign, technical SEO work improved the business's documented Google search visibility from approximately #24 to #3.
Performance data through April 8, 2026. Source: Wix Analytics. Search-visibility improvement documented in project records.
Tools used
- Wix Studio — Responsive website design, page structure, and front-end implementation.
- Technical SEO — On-page optimization that moved Google visibility from #24 to #3.
Halo Web Design